FOR IMMEDIATE RELEASE

Contact: Barry Braun
218-220-9561 or barry@racexr.com

Speedway Motors DIRT NATION™ RETURNS IN AUGUST WITH NEW DOCUMENTARY VIDEO FORMAT ON XRN

Silver Bay, MN (July 13, 2010) – Speedway Motors of Lincoln, NE, and X.CELERATED of Silver Bay, MN, have reached an agreement for title sponsorship rights on Speedway Motors DIRT NATION™ for the 2010-11 season that includes a format change to a documentary video series focusing on the dirt track racing industry.

Speedway Motors DIRT NATION™ is set to launch in August 2010 on XRN – the xcelerated network. The show will be released on the XRN website in webisodes and will also feature previews, clips, and extra footage from filming. Negotiations are ongoing for national television exposure.

“We are ecstatic to work with XR on this new format for Speedway Motors DIRT NATION™,” added Chris Moses of Speedway Motors. “When we started our initial partnership with DIRT NATION last December I could see the potential in the name and a format that has synergy with our company. The opportunity to focus on our customers, utilize new cutting edge filming, integrate with social media, and promote the industry in a respectful manner is the complete package for us.”

“Working with Speedway Motors and this concept has been nothing short of amazing,” added Barry Braun of X.CELERATED. “They understand the value in integrated media and afford us the opportunity to spotlight the industry with an open canvas. Speedway Motors DIRT NATION™ will be true reality filmed on the fly with no storyboard or scripts and a focus on the people, places, and races that shape the DIRT NATION we all love.”

Filming for Speedway Motors DIRT NATION™ will begin in July 2010 with webisodes to be released in August. In the meantime Speedway Motors DIRT NATION™ Citizens are encouraged to track progress of the show and get an inside look by following our social media presence with Facebook at www.facebook.com/dirtnationtv on Twitter www.twitter.com/dirtnationtv or YouTube at www.youtube.com/dirtnationtv

ABOUT SPEEDWAY MOTORS

Speedway Motors of Lincoln, NE, has signed on to be the title sponsor of DIRT NATION™. America's Oldest Speed Shop® has been a storied partner to dirt track racing since its inception in 1952 by founder and president Bill Smith. Fans and drivers alike are encouraged to visit and order from www.speedwaymotors.com or by calling (800) 979-0122.

Thanks to our Sponsors!

The fine folks that help bring you Speedway Motors' DIRT NATION™ include:

Speedway Motors, Virginia Motor Speedway, OctaneTrade.com, Afco Racing Products, The Dirt Track Racing School, New Vision Graphics, and Dirthead.com